Bought some of this from a stall at a country show. Oh my god I am hooked. I have just found the company online and made an account with them just so I could buy some more!! (And write this review). It has the perfect amount of kick for me, warms the tongue but not uncomfortably hot. I love this smothered on sausages, and I'm not ashamed to say I have even started dunking my chips in it. Delicious.